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Call it "interactivity," "blogging," or current-catchphrase-of-the-hour, what you are proposing is nothing more than traditional vox pop.
And when any periodical turns over more and more of its news hole to "the voice of the people" it's a sure sign that the well of editorial inspiration has run dry.
I don't care what readers at large have to say. Such writing is predicably over-long, under-witty, and more about the writer than his or her putative subject.
Please stick to paying writers who have expertise in their specialities to report on issues that matter, providing insights which are not available in the mainstream press.
The "cute" kitty images in Video Dog are bad enough. Please, stick to serious journalism.