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It bears mentioning that much of the Spitzer ad's emotional weight come from its direct ancestor: Ken Burns' Civil War documentary. It has the same black-and white photos, the same slow pans across them, and, of course, the exact same music. And while it made me think of voiceovers like "After three bloody years of war..." it also leant an air of meaningfulness that political ads rarely have. It's odd that if you watch most ads, you'd think that chosing a bank or buying a car is more fundamental and more important than electing our leaders.
