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The familiar "handwriting in the heart" opener was actually created for the reruns when the show began syndication. The original network shows featured stick-figure cartoons of Lucy and Desi. This was repeated in the first season of "The Lucy Show" in which Lucy and Viv were represtented by cartoon characters.
The decision by network execs and producers to cut back on theme songs and opening credits is one of the biggest "shark jumps" in television history!