So it is indeed fake. Here's a summary:

http://www.pizzamarketplace.com/article.php?id=6491&na=1

and the winners:

http://dominos.ebay.com/odcs/custom.html?template=Winners

Just this morning, I saw this commercial on Carmax, which is virtually identical to this Youtube post. Enjoy (well, actually, it's not that good a commercial).

http://www.youtube.com/watch?v=X4jRI_eA6mE

How many 27-year-olds do YOU know get cars for their birthdays?

Uh-oh. Perhaps I shouldn't have asked that.

I know kids like her. I've seen them in action. If it was "staged" it still isn't "pure fiction."

...that the fella who recently judged Kevin Bacon to be an "overactor" (a seemingly unique opinion, btw) couldn't tell that this wasn't real on the first viewing.

I suspect it is staged as well, but probably as a parody. I don't think Saab is behind it. Not enough nice shots of the car. To the girl's defense Saab does have a really killer blue.

I can't remember who the radio spot was for, but I definitely have heard a spot on the radio in the last few months in which a young girl is surprised with a car and she immediately starts screaming that she wanted a blue one. This would seem to be a video reenactment of that radio commercial.

It looks like a reaction to the recent Wall Street Journal article about how people really react when they are given a car as a gift (as opposed to the reaction depicted in commercials). Car dealers apparently have very liberal exchange policies for gifts because of color/model issues.

otherwise...

http://www.youtube.com/watch?v=HbPvE7miKpY

and, of course, "she" turned it into a bigger deal with http://www.youtube.com/profile?user=MacKenzieheartsu

I'm leaning towards staged, but then I ask myself "WHY?!" Does Saab want to be known as the "feel-bad car of the year"??

So obviously staged...