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Monday, May 1, 2006 12:00 AM

Jack's strangest challenge

Can Jack Bauer save this strange Japanese drink commercial?

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Monday, May 1, 2006 05:13 PM

hmmm

All I managed to pick up was something like "this stuff is delicious isn't it?" and Keifer yelling "Yes! Yes!" not-quite-in-response. Which... well, it doesn't seem like there was much more to it.

Monday, May 1, 2006 05:14 PM

Japanese translation

My recollection of japanese is limited, but I did hear one of the girls say

"Oishi desne"

Which means "It's delicious, isn't it"

After which Sutherland loudly says, "YES"

Clever ad actually.

Monday, May 1, 2006 05:50 PM

Jack Bauer and japan

This isn't the first Calorie Mate ad that has featured the Jack Bauer character. 24 has become quite popular over here and Keifer is one of several American actors (as well as a few French) that have signed on to do random commercials.

Also, one of the girls makes a comment about the fact that the Calorie Mate in a pouch is a jelly. It's one of those power drinks, marketed for people (mostly young women) who don't want to eat too much. There's also a "calorie mate block" which is a small rectangle, high fiber, thing that comes in several flavors - chocolate, fruit, plain.

Monday, May 1, 2006 10:02 PM

Just in case you were curious...

I saw this commercial when I was in Japan earlier this year, it's really well done.

A quick translation:

Schoolgirl 1: This one's jelly, right?

Jack:YES!

Schoolgirl 2: And the apple flavor is really great!

Jack: YES!

Voiceover: Real-time nutritionally balanced food - Calorie Mate.

You can see the latest version here:

http://www.cmt24.net/tvcm/index.html

Monday, May 1, 2006 11:57 PM

Calorie Mate, the memories!

A good percentage of it is butter, so it's basically fat and sugar. Seeing him chug it like that by itself makes me me want to toss my senbei. BTDT--once.

Tuesday, May 2, 2006 06:08 AM

The point is the time limit

Jack Bauer never has enough time, but he has time for Calorie Mate. There's a cute comic on the web site, too, where Jack's enemies, eating pizza and soda, spill soda all over their computer keyboard.

Wednesday, May 3, 2006 10:58 AM

supposed to be a summer delicacy

Actually, the first girl is saying:

"Natsu wa zerii dayone." (Roughly translated, "Jelly is great for the summer.")

The implication is that, as opposed to dry, shortbread-like regular calorie mate, the jelly kind is better (cooler and more refreshing, etc) when the weather is hot and humid.

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