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My boyfriend and I, both 29, make it a point to watch Mad Men every week, the only show we care about that much. We love to discuss it thoroughly throughout the week until the next episode airs.
We love Mad Men because it looks fantastic, it's drily hilarious, and--most importantly--the characters and situations are compelling. It doesn't matter in what era it's set; it has the elements of great television.
The 1960s setting and the producers' commitment to authenticity enhances the experience.