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If you can't teach them the difference between rampant consumerism and how to be a good kid, i feel for you.
my daughter loves High School Musical, but only because I played the soundtrack for her. She doesn't even care about the movie really. She's seen it, but it isn't an addiction for her. Zac Effron is cute. She thinks that the love story is cute. Sorry folks, but unless you've been culturally dead, there's been a bunch of iterations of this story that have captured the popular culture, from Romeo and Juliet to West Side Story to The Brady Bunch.
I like hearing my daughter sing along and enjoying herself. It doesn't always have to be authentic folk music or whatever you culture nazi's are promoting lately.
Finally, I also like teaching her that it's a movie, and it's not real. It's a story. Fantasy. Not real.And those little breaks in the action aren't real either. She's starting to get it..."Daddy, that's not real, it's just an Ad right? That toy can't REALLY do that...right?"
Give 'em some credit.