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Wednesday, September 12, 2007 12:00 AM

Women are the new men on TV

Broads are the cops and lawyers and masters of the business universe on the new shows. So what happened to the men?
By Rebecca Traister

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  • Wednesday, September 12, 2007 12:12 PM

    re: Marketing

    It makes perfect sense that most network shows are aimed toward women because women make most of the day to day purchasing decisions in America. It isn't just market research per se. It's who makes the decisions. I and most men I know consider shopping a necessary evil like root canals; my wife enjoys it and actually pays attention to commercials. It doesn't pay any TV advertiser to consider your average man's opinion (except for maybe beer and cars which explains a lot).

    —ddanaan Read ddanaan's other letters

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