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I'm not at all a pop music fan, though I get assaulted by it in elevators and elsewhere.
So, for those of us who can't even spell Springsteen and Dylan or the Beatles, the one thing that ABBA brought to pop music was hearing and understanding the words to the music--something other artists seemed to work hard to obliterate. You knew what they were singing about and the production values were well above average.
For those of us who abandoned pop music after Bill Haley and Elvis, ABBA brought us back to a time where we could understand the lyrics and enjoy the musicality of the arrangements, which is not a mean feat. Nor often accomplished much since.
