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ABBA was the most popular band of all time - in terms of global popularity - they were more popular than the Beatles, especially in Australia. Their fashion sense was dictated by the times - the 70's.
If you look at any successful rock band from the 70's, you will see equally bizarre fashion. So I'm not sure why the reference, "cheesy" is being used.
They had more hits, than any other group (again - in the world, not U.S.), which is why they will always be adored. Their music was extremely complicated, with layers and layers of vocals, singing in what they thought was appropriate English. It wasn't and it didn't matter. They made their point through music. They were geniuses at transferring their emotion directly through their music. Plus - they had that elusive 70's sexual energy. When you listened to their music, you felt like the 2 couples had just finished having make-up sex with each other and were still angry. No other band has been able to do that - not even close.
The most infectious aspect of their style (of music and clothing) is that they were FUN, even while being serious.
They are legendary!
