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I'm the target demographic (52 y/o woman) and the trailers for this made me want to puke. I was insulted, really, like they were just dishing up every menopause-empowerment cliche they could dredge up and throwing it onto the screen, expecting us all to salivate. My apologies to those of you who liked it after all -- but i mean the whole thing is so insultingly improbable on many levels. (For one thing, do women my age have to pretend to be, look, act young and hyperactive in order to be accepted?) But then I don't like Abba either.