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I respectfully but emphatically disagree, although I guess it depends how you define "cognoscenti." The average Joe doesn't think much of Bach, so far as these things go. So what?
It's okay to not like rock'n'roll, but you're operating with a bum compass and an armful of mouldy Roncos if you don't like -- or at least significantly address:
The Beatles
The Rolling Stones
The Who
The Kinks
Jimi Hendrix
Bob Dylan
Led Zeppelin
Dull-seeming and obvious, perhaps, but there you have it. Dylan powerfully influenced the very idea of what a song is and can be -- that's why he still resonates.
One doesn't have to like classical music, for that matter -- and if one does, one needn't be gaga over Bach. But you can't just leave him out of the conversation, either.