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I'm not familiar with this guys work but by the sound of it his entire schtick is basically trying to prove Americans are either stupid or bigots. Sorry, but eight years of Bush kinda beat you to it. The worst part is, homophobia DOES need to be confronted in the red states. And a tongue in cheek manner isn't going to be enough. Sorry, but I don't trust a British comedian to confront our societies worst traits. It has to come from within and it has to be direct.
I also hate to break it to Hollywood, but thanks to movies like Borat, people out here are onto you. They know your trying to portray them as bigots and they know better then to play along. That is why any real confrontation can't be tongue in cheek.