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There's nothing sadder to me than somebody neglecting an entire cultural element purely on the basis of some weird hatred of "snobbery". Guess what? You can like something on it's own terms, not just because a certain group of people does.
I would personally not consider myself a "snob". I like to be entertained. I'll watch anything if it's good. Thus I really enjoyed the latest Harry Potter film, got a bit of a guilty giggle out of Death At A Funeral and totally loved Knocked Up. One of my favourite all time movies is Aliens.
I'm also a huge fan of Fellini, Jean-Pierre Melville, I've watched the entire filmographies of Bulnel, Truffaut, Godard, Kurosawa, Bresson, Renoir, Mizoguchi, De Sica, Ozu, Kieslowski, Kubrick, Lean and many many others. When I watch a movie I'm not looking for some self-gratifying ego boost, (For example, popular as he is I think Godard is largely full of shit, but it's a personal taste thing), I certainly don't do it so I can fit into some mysterious "elite".
So, in my personal opinion, Bergman was the greatest director of the 20th century. His command of editing, shot placement, his control of actors, his imppecable screenwriting, his masterful lighting and his refusal to back down from some of the most awesome of human problems puts him a cut above all other. Cries and Whispers will one day be put on display right next to The Nightwatch, The Mona Lisa and Guernica. Mark my words.