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Obama's logo has kinder, gentler written all over it. The only thing it's missing is a fwendly muppet. The font is wimpier than what I would've chosen. That said, considering the objective to appeal to Hillary's prospective female supporters, the softer look - particularly, the use of the lighter blue - was shrewd for the primary; less so for the general election. The website incorporation, as Bill Owen noted, is not a small thing, as it speaks to younger voters without alienating older ones. The best thing about the white sun & stripes symbol is that it pops, and the curve of the stripes conveys a sense of motion. The white background is a marked contrast from the others. It doesn't look like the logo of a guy who will keep arming Sunnis for the duration of his term, drop bombs on Baghdad residences or launch air strikes on Iran when Bill Kristol gets fussy. Despite the effectiveness of the individual elements, the overall aesthetic still registers mid-range on my ugly meter.
Hillary's logo, besides being horribly generic, shows her taking a stroll on the flag. She's over it and in front of it. Reminds me of Home Depot's ridiculous "The Power Of Pride" sticker that seventy-year old veterans, beer-swilling rednecks and meth-smoking mullets proudly slap on their patriotic, oil-burning, smoke-spewing vehicles. Criminally unimaginative and uninspiring, as if none of it matters anyway because "It's my goddamn turn and you know it!"
McCain's logo looks like something a Burmese General would commission. I like the rich colors and contrast, which convey an appropriate stick-up-your-ass formality, but the linear design and single star pushes it deep into severe territory. The Chinese Government will definitely respect it. If you stare at McCain's logo for more than three seconds, you can hear a funeral dirge and sleet.
