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I find Gervais' work simultaneously brilliant and cringeworthy. His season (series?) finale was excruciating.
Part of the success of the Gawker/TMZ/gossips sites is that they are superb time-wasters at work. Have to participate in a boring telephone conference? Surf the internet while everyone else talking. Need to take break (but can't leave your desk?) Jezebel is there for you.
I can't imagine how much productivity is lost at work by people who are surfing gawker sites.