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Make yourself the story is rule number one these days. The struggle with addiction, the redemption, the back-sliding; all of these stages are news stories. Stars and would-be stars believe they can control spin even if they can't control their impulses.
Amy Winehouse is reasonably talented, but by making her probems seem bigger than her art, she's making a basic error. Do this for too long and the continuing crisis eclipses your talent and then it becomes difficult to persuade the public that you're not a drug-dependant loser. And we are that cruel and judgemental; what will it take before people take Pete Doherty or COurtney Love seriously again?
