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quite willing to settle for faux news ...
at my supermarkets (even my very small mountain market), there are close to a dozen celebrity/gossip rags, and that's just the glossies... there are also a half-dozen "fashion/style" mags, heavy on the celebrities (Vanity Fair, Vogue, O, etc.... Then there's the expanding half-dozen or so, old-fashionednewprint scandal sheets ...
Are they all loss-leaders?
I read a couple of years ago that many cable TV stations actually make almost no money ... but regardless, those hard-to-get licenses like that "fixer-upper" down the road might turn to gold one of these days in right market ... even if the cache and status previously associated with being a medial mogul produces less revenue than anticipated at time of purchase.
Another story, un-developed.