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Why won't Salon say that its pages are a "Paris free zone"? I bet you won't get a single complaint. I'll bet you get a Webby.
I don't have a TV, I don't read the tabloids, I don't gossip, and I don't care about Paris Hilton. The only place I find out about her is here, in Salon. I don't always click on Paris-related articles, either. But when I do it is almost always with the hope that THIS time the founder or editor or just good 'ol Heather is declaring, "I'm sorry I went there, and I promise never to do so again."
Surely you don't need to cover the antics of Paris Hilton - it can't be that your audience demands it. Click through is not necessarily a reflection of what people want, demand or prefer - Salon MUST know this by now. Yeah, I clicked on the article - I would have also clicked on: Do Mormons Haver Better Sex? Romney Speaks" and "Greg Brady, Fallen American Icon of Boyish Innocence, On Having Sex With Every Female on "The Brady Bunch" (Even Alice!" and even "Hilary's plastic surgeon reveals all". I have a tolerance for fluff. But then again, I know you wouldn't be forcefeeding me THESE stories and their variants and offshoots for the next 5 years. God knows why you do so with Hilton.
Just put the camera down. Don't write about her. Take the attention away. We really, really, really don't care. And though you say the same, the amount of virtual ink makes methink thou doth protest to much. You MUST care - why else are we forced to stumble on your Paris Hilton stories every couple of weeks.
I am declaring my life a Paris HIlton-free zone. If she is mentioned in conversation I will not react; I may yawn, I may change the topic, I may drift away. Never again will I click through an article with her name or likeness featured. I will not buy a magazine in which she is present - I will scan the pages first, and if she is present, I will write the editors that I regret I can no longer buy their magazine unil they, like me, are Paris-free.