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To respond to The Voice of Reason, I think you're kidding yourself if you think it's not possible to separate yourself from a game's underlying message.
Every day, thousands (millions?) of gamers play their way as any number of characters. They're a ninja, thug, SWAT, SEAL, sniper, etc. Those that are unable to separate themselves from any game's message are those that are easily influenced. They could be influenced by the game they play, or the commercial they saw, or the ad they read. It is the person that dictates their level of awareness.
Then there are those (I count myself as well) that enjoy spending time playing as a SEAL (for example). I have no interest in the armed forces and will never have an interest. My time spent playing these games is time I set aside for fun; nothing more. I'm quite aware of the current political situation and I don't play games to be reminded of it.
This is a foolish endeavour by an individual that has no understanding of the audience he is speaking to. Posting line after line of names is called noise. And everybody (gamer or not) tunes out noise. To believe that a subtle thing like allowing yourself to be killed in an online game will make any difference is the height of arrogance. I would think it is you that is kidding yourself if you believe all gamers are unable to separate an activity from a message. We do it all the time.
This is a strategy that will infuriate those he hopes to reach. It would appear only those that are outside of the environment are the ones applauding.
Based on your choice of words ("those people"?), I will assume that you do not play "these games". And that is why you (and those like you) are unable to utilize these formats for effective protest. You've forgotten the most basic aspect of the situation: it's a game, we're there to play.