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Because I think swearing for the sake of swearing, being scandalous for the sake of being scandalous, and shocking people for sock's sake is kind of boring. After a while my eyes glaze over and I tune out, and I get an inner monologue that's like, "Yes, yes, you're swearing, oh yes, I'm horribly shocked, yes you are oh-so-shocking". Ugh.
Swearing is the uncreative way of making a point.