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So the right-wing Christian groups, who in the past have helped generate ticket sales for movies they didn't approve of, have decided not to give Brokeback Mountain a hand up? No worries - I think the movie will succeed just fine on its own without them.
Here's an idea though: how's about everyone in the gay community and all of our heterosexual friends go see the movie twice to make up for the loss of ticket sales that the right-wing Christian boycotters would have generated. I'll even go three or four times if it'll help.