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Brokeback Mountain looks interesting to me because it's got Heath Ledger, Jake Gyllenhaal, and Ang Lee as Director. I think all three are very good at their jobs, and I think the movie is worth a look because of it.
All the hoo-ha about them being gay is really beside the point. As Lee said, this is a love story, and the fact that they're gay in the script says more about the audience viewing it than the story itself. Like "Look Who's Coming to Dinner", it's only shocking if you think it is.
As for opening on the same weekend as Narnia? Uh, I think that's just coincidental. Besides, small independent films will do better when offered as they should be -- as alternatives to mainstream films like Narnia. Chances are, I'll see both, because they are both very different films, and because they both look interesting.