Letters to the Editor
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All About Oscar
Hollywood's rolling out their Oscar fodder in June so that, come awards season, the films will be long gone from the theaters and their DVDs will have already been released into the marketplace for several months, with the majority of their sales behind them. That frees the studios to carpetbomb voters with free screener DVDs (a la Crash, which went to every actor, director, writer, maid and gardener in Los Angeles) without having to worry about all those freebies depressing DVD sales or spawning pirated copies (especially for films still in the theaters).
Now they can all play the Let's Buy An Oscar game pioneered by Miramax with Shakespeare In Love.