This letter is associated with the following article:
Letters
Tuesday, June 3, 2008 12:00 AM

We are what we buy

Do the brands we buy and the things we own define who we are? Like it or not, two new books say they do.

Read other letters about this article

  • Tuesday, June 3, 2008 11:42 AM

    Civic Consumerism

    As a freelance marketing professional who fell into this line of work by habitually deconstructing print & television advertising, I can only laugh at the haughty indignation of people who deny they are being manipulated by advertising. Those who truly believe they are immune to persuasion are the biggest suckers on the planet.

    Remove commerce from American "culture" and what remains wouldn't fill a thimble. Naysayers can invoke ideals such as liberty and freedom all they like, but such hollow assertions instantly collapse when one reflects on our collective failure to actually fight for those principles on the street. The systematic dismantling of The U.S. Constitution was carried out in broad daylight by those sworn to protect it, and, despite the election year rhetoric, few care still.

    There's a reason why commercial boycotts no longer work: Because consumerism - at long last - has become our sole common denominator.

    Ideals are, like, so Sixties.

    And we can't have that.

Most Active Letters Threads

423

A key British official reminds us of the forgotten anthrax attack

A vast array of establishment and expert sources do not believe this episode was really resolved.
210

Is Obama's civil liberties record understandable?

Was it unreasonable to expect him to adhere to his commitments regarding the Constitution?
206

The crazy, irrational beliefs of Muslims

Tom Friedman explains the real problem: stupid Muslims think the U.S. is about war and aggression.
111

How dare you criticize wasteful defense spending!

So you think it's only terrorist-appeasing lefties who are down on Pentagon profligacy? Think again
56

Police to talk to Woods

Early morning crash raises questions, and revives tabloid speculation

View all »

Letters Help

Currently in Salon