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The ads may be self-deprecating but the article is smug and pretentious.
High-minded my stupid-low-brow-American ass. Part of my job includes screening newly placed personal ads to be sure there are no commercial solicitations, potential libel issues, etc. And I've responded to my share of personal ads too. They are, um, mostly bulls**t. Even the highly educated and those good with a turn of humorous phrase misrepresent themselves as a matter of routine.
When I am in a mood to peruse personal ads I definitely look for a sense of humor. Just as important though...well, I'll let a line from my own personal ad say it: "I'm looking for someone who knows grace and pretense are mutually exclusive." Something the author clearly doesn't understand.