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The Palin meme is a potent one. An equally potent one will be helpful to diffuse it or it may lose luster of it's own accord. I agree the Dems took the "high road," and the Repubs took the low one - with the greater meme being you MUST do this to prevail (terror, et al). Hillary lost because of this gambit (her "dog whistling") , but she lost to those predisposed to such high minded values, the "friends," not the "enemies". In the war on terror, in providing energy NOW, so goes Repub meme, we must take the harsh, low road and damn the torpedoes, damn the consequences, we need to TAKE ACTION, makes moves, get it done. Although such a rash stance may prove reckless to the point of disastrous it rouses the blood. Level-headedness is the counterpoint. But how do you get fired-up excited about level-headedness?? By exposing rashness and instability. This reveals the opposing excitement to be misguided, which is what the Repubs are attempting on the otherside to do, diffusing. They have a strong playbook. But they've got major weaknesses. Palin has a meme that works great for her but there's another one that suits her, a zealotry in her passion that can adeptly be parodied, her and McC two mad dogs waiting to be unleashed on the world, chomping at the bit with passion, but not wise. ALL emotion and little thought and understanding. A Hockey mom. A POW vet. That's feeding 'em back their own medicine WITHOUT taking the low road.