Does this mean the long held Liberal Agenda of the Wall Street Journal will be no more?

Actually, let's pause for a moment and ask a few questions.

Question 1) is Dow Jones, Inc. currently losing money?

Question 2) is the Wall Street Journal losing money for its parent company?

Question 3) if the answer to question 1 or 2 is yes, would altering the tone of the WSJ in anyway enhance its ability to earn money for its parent.

Rupert Murdoch is (as most billionaires who are honest are) a conservative. However that brand of conservatism is largely based on a "hands off my money" libertarian conservatism (yes I know that is a contradiction in terms)that is quite populist at its core.

Fox News, and Mr. Murdoch's papers are essentially tabloid fare, meant to inspire the rage and joy of it's great unwashed reader/viewership. The Wall Street Journal is a differnt animal entirely. It's readership isn't there for good feeling, it is there for honest accurate news to aid in their investing. If Mr. Murdoch opted to transform the WSJ into a Far Right USA Today, his sales would plummet, and nothing in Mr. Murdoch's history suggests he's the kind of business man to do such a thing.

What sells is what sells, as such you can and do have the ocasional comedic set up of Fox News deriding the moral depravity of Fox Television, but in the end it's what the customers demand.

I see nothing in Mr. Murdoch's agenda aside from simple averice. His remaking of American Media to look more like European Media is simply a business model. When it ceases to make money for the man he will either change his model or become bankrupt, either way the problem solves itself.

Would we be equally fearfull if Salon Media made an offer for the WSJ? Probably, but those leftist peacenicks are crazy!

There is your conservative biased Fox Media conglomerate.

Yes I know there is a differnce between a news outlet and an entertainment outlet, although obviously many of his detractors do not thin Mr. Murdoch understands this distinction.

Mr. Murdoch is interested in making money. Ask yourself, would you shell out the couple hundred dollars a year it costs for a Wall Street Journal subscription if it ignored the facts and ran feel good peices about the economy and Republican leadership?

WSJ is a very valuable name, does anything about Mr. Murdoch's business practices make you think he would spend a great deal of money to purchase the name then move to devalue it?

Now, granted I am sure the WSJ brand will be bandied about on Fox News, Probably using the editorial board as comentators. But that brand name is worthless if the core business does not remain the pillar of financial news that it currently is.

Sure it's possible that Murdoch might run the business in the ground on principle, but I do not know of a case in his past that would suggest such behavior. And as I said before that problem solves itself.

Mr. Murdoch is all about giving the audience what it wants even if he himself dislikes it. The audience for the WSJ isn't the audience for Fox News, so I doubt there will be much attempt at cross over.

one of the finest satires on the corporate green stategy (and examples in other areas) that I've ever seen!

It's about time some one pointed out that carbon trading is an environmental ponzi scheme!

I know it is something that confused people over the years, because Maple Syrup is Brown, and so it was pressumed the color was more important than all the other aspects of Mrs. Butterworth's personality.

But Mrs. Butterworth was not intended as a racial streotype (note that she has never embodied any steriotype for african americans, she is not a server at breakfast but a member of the family, see how she boldly speaks to the children as if she was an equal) but was intended to be just a sort of grandmotherly hight toned woman advocating a healthy breakfast of whole wheat pancakes drenched in butter and liquified sugar.

Many people make the mistake, but it shows just how "interesting" the racial views of the product's creators were. They figured even though their spokes person would have a rich maple tone to her skin, so long as she talked white, she would be seen as white.