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I've been using PC's since I was a kid. My first computer was a 386sx with 4MB of RAM and a 20MB harddrive, windows 3.11. I loved it and worked with PCs up until university. A total of seven years.
I switched to Mac when I started studying graphic design. I had to fork out about 1.250 pounds sterling (I was studying in England at the time) for an iBook G3 at 600mHz with something like 384MB RAM, a 16MB video card etc.
That was a lot of money for that hardware and I never regretted it once.
The reason is very very simple. It never, ever, crashed on me. I could still use it for a long time after I graduated to do work for clients... which meant running InDesignCS, Photoshop CS, and Illustrator CS all at once until two months ago. I honestly do not know of any windows user who can produce professional work using that software on that hardware in 2007. Any windows PC would have folded. The only time in those five years my computer did fold was because of a faulty motherboard, which Apple replaced free of charge (including shipping).
The second issue is the OS. OS X is by far the best designed GUI. By design I don't mean colours and textures; I mean information architecure, intuitiveness. Its less cluttered, more easy to navigate and quicker that windows. Just a superficial example is how many clicks and windows it takes to find your IP address on a windows machine as opposed to Mac.
Honestly, after five years of using my iBook to me there was no going back.
I've now bought a MacPro.
(I am not paid by Apple)