...coincidentally from the Dec 3rd issue containing joe kLIEn's story about tone-deaf Democrats:

CitiBank, advertising citicards.com [a two-page ad inside the cover, featuring a live dog in bed with a stuffed one]

Polo Explorer, a fragrance for men, from Ralph Lauren, and available at Bloomingdale's

South Beach Diet: "Ironically, Special K bars aren't so special. Come to the Beach." [South Beach Diet high protein cereal diets]

Canon PowerShot G9 digital camera

CitiBank, two more pages featuring a "move" from Florida to Maine... on a lovely, rocky coastline

California Almonds, a (1/3-page) column, and another full page, touting the significant health benefits of eating almonds

Blackberry, featuring Kathy Deserly, a consultant to the Native American Community, and her story about how her blackberry helps her build connections between tribes [a full page, and another column]

The high-performance Cypher (coronary) Stent [a page and a half]

Hyundai: Do 30 million people know something you don't know? [I don't think they meant it ironically... another column and a page]

www.talkflutome.org a full page devoted to the benefits of flu vaccines

Geico.com: Survive the 60's? You deserve special treatment [accompanies a picture of a wild-flower and "groovy" decorated VW mini-van... two-sided, printed on card-stock]

Cymbalta (from Lilly) for treating depression [two-sided on glossy paper]

"Is God keeping you from going to church?" a full-page ad for Unitarian Universalist [UUA.org/welcome]

Fidelity Investments, featuring a middle-class African-American couple, and their unspoken sub-text about his 401-K

Magellan and AAA: "You want voice command. We hear you." GPS navigation system

Then we have kLIEn... (1 page)

Then a piece on Obama (5 pages)

Certified Pre-owned by BMW: It's the ultimate re-gift.

Microsoft's Office2007.com "Today you will focus more on the big picture and less on the small screen." [We do that every day in these comment threads]

Acontel, a drug (from P&G) for treating osteoporosis [one full-page, printed both sides]

RosettaStone: The fastest way to learn a language. Guaranteed.

Then a piece on morality and empathy. [This is the Manichean issue, after all, with inset photos of Gandhi and Hitler on the cover, which also features a brain scan and the non-question: What makes us: Good/Evil

The American Cancer Society [cancer.org] "No one deserves to get cancer, but everyone deserves the right to fight it." [Yeah... right, try telling that to the GOP!]

Simplynutrilite.com: a new line of bars, drinks and supplements to help you eat better and be healthier. [for free sample, see website]

PromiseActive: A spread that actively reduces cholesterol? [references WebMD]

Then the "Year in Medicine" from A to Z ...are you getting the theme yet?

Zetia (ezetimibe) A different way to fight cholesterol. [In our house, we eat oatmeal. It works, and has better side effects than most drugs.] Again, printed on two-sides (with, the standard techie stuff on the 2nd side, as in all of the other pharma ads)

A shared page:

Grand Central Publishing (and the bestselling Covert-One series) for Robert Ludlum's "The Arctic Event" (1/3), and a DeLonghi espresso maker from Williams-Sonoma (2/3)

Medco, apparently, the world's most advanced pharmacy, according to one of their own pharmacists, who was photographed with Mark Spitz ("I was a pro at the 200-meter butterfly. I was an amateur when it came to high cholesterol.")

Rozerem, a sleep aid (because our dreams miss you) Try it fee for 7 nights. [Printed on both sides, plus 2/3 more of a page. Must have a lot of contraindications, but the print is so small, I'm not sure]

Grand Central Publishing again, (1/3)this time for Carl Hiaasen's "Nature Girl." [I wonder if Hiaasen would be interested in this story. He would probably be more likely to care than the publisher.]

Advair, asthma treatment from GSK, that treats both causes: airway constriction, and inflammation

Bose: Introducing the Acoustic Wave music system II. (www.bose.com/awms2)

and my favorite:

American Medical Association: "1 out of 7 isn't just a statistic. It's a man who chooses to feed his family over seeing his doctor for chest pains." voicefortheuninsured.org "because 1 out of 7 is 47 million too many"

American Heart Association, in partnership with Subway, Healthy Choice, AstraZeneca Visit: go.heart.org

Got Milk? "Knockout" I'm guessing this one is of Ali's daughter, but she looks different dressed like that.

Venta: state of the art technology humidifiers and air washers (available at Bed Bath and Beyond, BJ's, Gracious Home, ACE Hardware, TrueValue, and Do it Best.

StressEraser, a device for adjusting your breathing before retiring at night.

www.PennyTalk.com international calling cards, promising rates as low as 2cents worldwide. [How/where do they fit in the current FISA data collection scheme?]

Omaha Steaks, offering special deals, at www.omahasteaks.com/idealgift

An American Revolution: starring a 2008 Chevy Tahoe hybrid. Find out more at chevy.com

AmbienceCR, just in case you're having trouble sleeping these days.

Kia Motors, featuring a rainbow and "giddyupidness"

The United States Mint: www.usmint.gov or 1-800-usa-mint

Happy Honda Days: "Put on your Santa hat and see your friendly neighborhood dealer today." [8 models (of cars) photographed]

HBO for "Mr. Warmth: the Don Rickles project"

SONY: in photography, timing is everything, introducing the Sony Alpha DSLR-A700 [sony.com/dslr]

And, finally! the back cover... wait for it...

It's Baloney!

Seriously, it's Oscar Mayer's Deli-Creations "for the love of lunch"

That's it, folks!

...every one of those advertisers relies on their company's credibility and the reliability of their products. Unlike Time.

Imagine what it would cost one of the pharmaceutical companies or car manufacturers if any of their products were proved faulty, and they refused either to completely acknowledge or correct it! And none of them can count as many of us customers, as FISA-- and joe kLIEn's sloppy misrepresentation-- has the potential to affect.