ESPN is to sports now what MTV is to music: shows that has little to do with their primary focus. And in ESPN's case, actual live sports or sports news.

The whole "50 States in 50 Day" crapola last year was the pinnacle of "We don't have enough sport material to keep you interested so we're going on a road trip!"

Road trip!!???

And "news" like "Sharapova seen with Roddick" is pure fodder. If this is where ESPN is headed, don't be surprised to see Mary Hart host a show named "Entertainment Tonight: Sports Edition".

Thanks for bringing that up SSpencer!

I LOATH that segment. Who cares what underwear these athletes prefer? They're just a bunch of dumb jocks! Don't get me wrong, I love sports but the endless, embarrassing adulation is giving me the creeps.

Mike Jeffries truly is the Jesus of beautiful whores. Call me a cynic, but this Type A personality knows his customers to the T.

Non all-american looking peoples beware: Your cynical, pessimistic, and ugly soul has been born from the wretches of this fake blonde sixty year old marketing bastion and his ilk.

Want to fight back? Wear their clothes and taint it.

Is it me or did the NFL stage this tit for tat for fear of a HUGE ratings drop for the Super Bowl?

Between last Tuesday and early Wednesday, the sports "news" journalists and anchors were reporting the days events as uneventful. Not only that, some critics charge this year's Super Bowl a dud.

Nothing is happening and no one is interested.

It's been so bad that ESPN flew Donovan McNabb to Detroit so he can discuss last Spring's T.O. mess. Terrell Owens is of course ESPN's version of 9/11/01.

So now we finally have Porter and that guy from the Seabirds talking trash?

WOOPIEEEE!!!!

It's weak! The guy did't "near guarantee" anything! I don't even think Joey Porter was that into his words.

My spread: ABC -25 ratings -40 share

I normally don't generalize an entire group of people (or generation) as a collective conscience but calling the Baby Boomers a "greater generation" than their predecessors or offspring is about as authentic as a Led Zepplin song playing in a Cadillac commercial.

Yet as a "Generation X dude" who's stuck paying for their Social Security check for the next six generations, I find myself jealous.

Who else looks back to those days where sex, drugs, and rock n' roll was alive and thriving?

They had acid, Ginsberg, Hendrix, Joplin, shrooms, free love, and a corrupt governement that gave them just one more excuse to live their young lives in decadence while us "lesser generation" folk are stuck worrying about STDs, sucking on Whip-It cans, listening to commercialized soulless crap like the Black Eyed peas, and a corrupt government now inhabited by those very same decadent cats who frolicked in the fields of Woodstock (or evaded military service because of a father's connections).

Sure, I've got my laptop and my Grand Theft Auto 4 and my internet dating service and my Viagra but it's flat out not the same thing.

The Baby Boomers can look back and see themselves as rebels or free thinkers or victims of military enlistment. Thirty years from now, I'll look back and see myself as a materialistic consumer.

My rebellion is switching from a PC to an Apple.

Let me tell you, the Baby Boomers had it all when they were young and they're going to have it all until the day they die.

I'd like to thank ABC for laying the cheese on thick. Surely they must have assumed that I had forgotten how important this game was supposed to be. And to get me really pumped, they hired Harrison Ford (remember him?) to remind me about the legends and the excitement and the glorious moments of past Superbowls. And he said it all in Dr. Seuss speak just in case my reading skills were at a 4th grade level.

And don't forget about those candid black and white photos of players and coaches gazing longingly at the Vince Lombardi Trophy! This game is REALLY important to the them too. You can bet they'll fight tooth and nail to get it! Because when it's all said and done, at the end of the day, the bottom line, that's what it's all about; the Vince Lombardi Trophy. No question about it, what it comes down to is this; the Vince Lombardi Trophy.

That's what the players play for. That's what the coaches coach for. The Vince Lombardi Trophy. Don't forget!

That's right, ABC stepped on the gas full throttle on the hype machine and turned this very average game of football into the most memorable, legendary, exciting, stunning, star studded, and significant football moment in the historic annals of Superbowl XL 2006.